Customer Acquisition
Social Media

Hirbawi

We revamped Hirbawi's entire customer acquisition flow to make the purchasing process as smooth as possible and drove $2M in new revenue, establishing Hirbawi as market leader for Palestinian goods.
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Process

Through our analysis, we identified a huge gap in the sales funnel for Hirbawi between their quality of goods and how they were being communicated. As the last remaining Kufiya Factory in Palestine, we re-built their brand around authenticity through 3 pillars:

1. Investing in producing exceptional content.

2. Building their social presence.

3. Capturing online demand for their products through performance marketing that was previously being lost to resellers and fake merchandisers.


Result

This strategy lead to a 2x increase in conversion rate, alongside a 350% increase in store traffic after 3 months. Hirbawi is now the market leader for Palestinian kufiyas.

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